Our Story

My name is Sam Musson, I am the founder, CEO and dreamer of Zest Element a division of Liberty Loves Australia.

As a dedicated entrepreneur and single parent with a proven track record of success, I bring over nine years of experience in the food industry, having established and managed Liberty Loves in both the UK and Australia. Specializing in Raw, Vegan, and Gluten-Free treats, my passion for crafting natural and wholesome products led me to develop innovative fruit powders to flavour our offerings, without the need for artificial additives and flavourings.

(We even got to have afternoon tea with the then Prince Charles, Duchy of Cornwall - a wonderful afternoon in the Somerset countryside with fellow small business owners.)

My daughter Liberty and I moved back to the Sunshine Coast, Australia October 2020 to start again and live our best life ever.Recognizing the evolving landscape of consumer preferences and societal concerns, I embarked on a mission last year to confront two pressing issues: the sourcing of food and the alarming rate of food waste.

In response, I have spearheaded an initiative to address these challenges directly. Our groundbreaking approach involves the dehydration of 60 kilos of "ugly" fruit every 36 hours, resulting in a remarkable reduction of up to 240 kilos per week diverted from landfill sites.

We provide busy households with convenient, ready-to-use high quality fruit products.

Just like dried herbs and spices why not have naturally dried fruit powders in your pantry for use in sweet, savoury, hot or cold drinks, the list is endless. 🍋Our zest grinders taste amazing, no mess, no waste and refillable! As well as our amazing tropical and native fruit powders.

How to use?

Any time you would normally reach for a lemon or lime to zest or squeeze - grab our grinders - adds amazing flavour to any dish - check out our recipe page for ideas.

The powders are great replacements to have on hand, making life easy with ready to use fruit, with an 18mth shelf life they are convenient and time saving.